Search Engine Optimization

The difference between a website with no visitors from the search engines and a website that is full of visitors from the search engines is optimization.  Search Engine Optimization is the difference between loss and profit on the Internet.  The better the optimization, the bigger your profits.  So never settle for second best.

What is Optimization?

Search Engine Optimization is the process of taking an ordinary website that would receive few people from the search engines (Irregardless of how beautiful the website is) and transforming it into something the search engines love to recommend to their customers.  It means, changing the website to meet the wants, needs and desires of not just the search engines, but also those of the people who visit your website.

Selecting Keywords

Selecting keywords for your website sounds like an easy project.  Just come up with some words related to your products and services.  But if you take this approach you are basically guessing and may guess wrong.  There are tools to show you exactly how many people search for each keyword phrase in your local area.            

Website Meta-tags are used to display your title and description if you rank in the search engines.  For instance the title tag is used to create the blue (linked) title of your website.  The description tag is where you place the text that will describe your website in the search results.  This is your sales pitch.  Your call to action.  And yet most website owners have no idea what words were placed on these tags by their website companies. Worse, doing meta-tags incorrectly can severely impact the number of visitors you get to your website and thus your profits.  Over 80% of website companies do the meta-tags wrong for their clients.                                        

Broken Links

If you were reading a book and found it had missing pages would you recommend it to your friends and customers?  Probably not.  A website is nothing more than an electronic book.  Links are what connect the pages, the pictures, and also what connects your website to other websites.  Unfortunately over time many of these links break  Worse, most website companies never go back and check your website for broken links.  The result is your website moves lower and lower in the search engines.  On the other hand we check all our clients sites for broken links every two weeks and fix the links for free.                                                                                                            

Navigation

Most people would assume that navigation has very little with how a website ranks but they would be wrong.  For instance websites with drop down menus tend to rank lower than sites where the links are visible. 

Did you know that the actions of people on your website affect your future rankings?  It's true.  For instance if people are spend a long time on your competitions website and visiting a lot of pages, while spending very little time on yours and visiting few pages, the search engines will move your competition higher in their recommendations and yours lower.  Learn how to improve user actions. 

Unique IP Address

A Unique IP Address can help your website in two ways. It can help the website rank higher in the search engines. It can also help reduce the changes that your outbound emails to customers get blocked as spam.  Click the read more link to see if your website has a Unique IP Address or not.   

Most companies focus on selling a website to you (Rather than selling it to the search engines).  Basically that means building an attractive website to keep you happy, but at the same time keeping the number of pages small to keep their cost of building the website down.  What you may not realize is that the size of your website does matter.  The more pages, and the more text your website has the better your chance of winning the number one spot in Google. 

Important Pages

In Google's patent (Yes, we have a copy) Google stresses that certain pages of your website are much more important to it's ranking system than others.  Some of them may be obvious to you such as the home page, contact us page, and the about us page.  What may surprise you is that Google bases 15% of your websites score on the FAQ page.  If you don't have one, your website is at a huge disadvantage.  What other pages are you missing?

Submitting Your Website to the Search Engines

Many companies are running a scam where they charge you a large monthly fee to submit your website to the search engines every month.  It's a rip off!  Most of them are not even really doing it. Once your website has been submitted to a search engine there is no need to ever do it a second time.  We do however recommend a one time submission to every search engine and directory possible.  We'll show you how you can do this yourself.

InBound Links

One of the best ways for Google to tell which websites to recommend is for Google to ignore websites that no other websites link to, to penalize websites that are involved in reciprocal link schemes, and to focus on websites that have a large number of inbound links from websites with "similar content". What is the best way to get these links?

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